Lights Up… er, Out
’Tis the season! Red coffee cup in hand, shoppers browse festive aisles of glitter and evergreen, twinkling lights and tantalizing sale prices. But for Anderson shoppers, this year’s Christmas shopping is bittersweet as Target’s “lights out” approaches. Here’s how to avoid a “hum-bug” mood and cope with the closing:
- “Breaking up is hard to do.”
It’s true. Being dumped by Target is especially difficult to bear… their smart, sparkly ads make you feel more hip and cool just shopping there. And for Anderson residents in particular, watching Target turn out its lights can prompt the familiar refrain, “Our town sucks! We’re not worthy! No one’s ever going to love us, again!” But let’s remember that this is hard for Target, too.
- “I need time to find myself.”
It may sound cliché, but the “find myself” story couldn’t be truer for Target. The retail industry is changing rapidly as busy shoppers ditch the brick-and-mortar stores for online convenience. The trend is growing so fast that Target realized a 30% increase in web sales during 2014 alone. Retail stores must adjust to survive.
- “It’s not you, it’s me.”
The online shopping trend isn’t Target’s only challenge. The brand is closing all of its stores in Canada – that’s 133– after a series of dismal management failures left the retailer in a financial disaster. It seems that Target has some “issues” to address that go far beyond Madison County.
- “I Will Always Love You”
Perhaps the hardest part is that we love Target. And Target loves us. Just not in that “storefront” kind of way. We’ll maintain a long-distance relationship. And we will survive – even thrive – without the familiar bulls-eye logo in our midst. There are plenty of other retailers (can you say IKEA?) to primp for.
The important question is this: Do you think the roundabout off Scatterfield Road makes us look fat?